
įor marketers, at the heart of that process is keyword research.

To provide the best possible search experience for users through relevant, high-quality content. With all the hype and speculation that surround how these robots work and evolve, it’s easy to forget why they exist in the first place:

When it comes to search engines, this has never been more important. Your goal is to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge. The way to tap into that is through competitive intelligence. Imagine being able to reverse engineer someone else’s success and identify their weaknesses so you can win bigger and more frequently.
